And similar to how Fenty Beauty has upended the makeup industry, Savage X Fenty has seen other brands follow suit just one year after Savage X Fenty’s launch, U.S.
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Earlier this year, its valuation reached $1 billion following a Series B funding round that raised $115 million for the brand’s expansion into athletic wear, and reports indicate that Savage X Fenty is on track to be the global leader in the lingerie market by 2025. “This is for all stages of femininity and all body types.”Īccording to Forbes, Savage X Fenty reached $150 million in sales during its second year of operations, with sales in 2020 doubling. “No woman should be left out,” Rihanna shared at the launch. But Rihanna was already there to fill that void her first Savage X Fenty closed out New York Fashion Week (NYFW) in 2018, featuring models and dancers of all shapes, sizes and proportions. After 23 years, the show was canceled in 2019, with its organizer, Edward Razek resigning amidst public pressure, and shares dropping by as much as 40 percent. Its annual fashion show-which at peak viewership had millions tuning in to watch-had come under scrutiny for a lack of body size diversity, for its objectification of women and for repeatedly using cultural appropriation within its designs. On the heels of 2017’s #MeToo movement, lingerie juggernaut Victoria’s Secret was under intense pressure.
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In 2018, RiRi launched lingerie brand Savage X Fenty, featuring size- and skin tone-inclusive pieces in sizes up to 3X. “She launched a makeup line ‘so that people everywhere would be included,’ focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types and pinpointing universal shades.”Īnd her commitment to diversity and inclusion goes beyond makeup. “Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones,” Fenty Beauty’s website states.
Now offering 50 shades of foundations and concealers, “the Fenty Effect” set a new standard of diversity and inclusion in the beauty industry-forcing many brands to extend their range of shades in the years to come. Not only is Fenty Beauty currently valuated at $2.8 billion, but the brand upended the $511 billion global beauty industry when it launched with 40 different foundation shades in 2017. While she’s seemingly managed to separate her performer persona from her entrepreneurial side, she clearly knows what she’s doing when it comes to both. But most of the chart-topping popstar’s wealth hasn’t come from her music despite the enormous commercial success she has had over her 16-year career, the 33-year-old musical superstar (born Robyn Rihanna Fenty) has quietly transitioning into a legitimate business mogul since the launch of her beauty brand Fenty Beauty.Īlthough “quietly” may be putting it mildly.
In August of this year, Rihanna officially reached billionaire status, making her the richest female musician in the world, with a net worth estimated at $1.7 billion, according to Forbes. It’s oil-free, invisible on all skin tones, coral reef-friendly, and refillable.Photo by Kevin Mazur/Getty Images for Rihanna’s Savage X Fenty Show Vol. The hydra vizor invisible moisturizer + SPF, which is a 2-in-1 sunscreen and moisturizer with SPF 30 protection. A fat water toner serum, which is a 2-in-1 toner-serum combo that targets pores, improves the look of dark spots, brightens, smooths, and fights shine. It includes a total cleanser, which is a 2-in-1 makeup remover-cleanser that takes everything off without drying out the skin.
The range requires a three-step routine and each product is customised to enhance the performance of each other.
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My skincare journey has been quite complex…some parts of my face are oily, some are dry, fatigue from travel, plus I have super sensitive skin, and chile now being in my 30s?!! making was a challenge to cover all bases and thinking of the many skin types that are out there! But y’all know I love a good challenge ????♀️ …check it out on /fentyskinĪ post shared by badgalriri on at 4:37pm PDT